For those who haven't heard, Pinterest was the fastest growing social network in 2011 and continues to grow, with many business opportunities.
What is Pinterest?
Pinterest is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections.
It basically allows users to store all their favorite images in one place and share them with their friends.
It's like those pinboards some of us had a decade ago (or more), where you pinned photos, tickets and other image-like stuff.
How does it work?
Well, Pinterest is still an invitation-only social network. For that, you need to go to Pinterest site (pinterest.com) and ask for an invite.
After you receive it's a matter of registering (either by inserting your info or using your Twitter or Facebook account) and start pinning images, saving them into pinboards.
As many other social sharing networks, Pinterest helps you on your task of pinning and sharing, by allowing you to install a "Pin It" button on your browser's toolbar.
With this, when you see an image you want to pin, it's just a matter of clicking this button and select the image you want to pin.
Quite easy and user friendly.
Another cool part of Pinterest is following people with similar tastes and check all the crazy, inspiring, motivating images they pin (well, let's face it, the "social" part of a social network).
You can comment, like and interact with other people's images and repin it to your own collections.
Here's a small video on Pinterest and how it works:
Another cool feature about Pinterest is that its mobile app allows you to pin photos taken by you phone's camera on your boards and share them (with or without location) with your friends.
Why is Pinterest worth your attention?
Well, since its launch in January of 2011, Pinterest has been having an amazing increase.
Hitwise is reporting that it was the 60th most visited site in the US on the 3rd week of January and with visits growing from 10 million to 17 million during the first weeks of 2012.
According to a Shareaholic (that looked at an aggregated data from more than 200,000 different publishers, reaching a combined total of more than 260 million unique visitors every month), Pinterest is the fastest growing site in terms of referral traffic, compared to other social networks.
Summing all up, Pinterest is quite an interesting social network, that allows people (and/or brands) to share images of day-to-day life, products or other cool stuff in one place and share it easily with your friends and followers.
It is very easy to use and very user-friendly, they didn't go crazy with widgets or any other crazy features and, personally, I think it is one of the amazing things about Pinterest.
For a company, Pinterest has a lot of potencial, since it is a very cool place to share your product's images and make an interesting community around them - getting feedback on products, making campaigns and much more.
Remember that Pinterest is a rising star with an impressive growth and that the first to understand it, will have, in my opinion, a lot of good branding and business opportunities.
Take a look and let us know your thoughts on it.
If you want to receive an invite from us, let us know!
By the way, follow us on Pinterest, just click the button below and visit us:
by Paulo Bartolomeu
Partner @ Whitekube