When doing online advertising campaigns, A/B testing, especially on an early stage, is quite important.
On an early stage, our Landing Page is something we expect is going to have results, based on experience.
However, people react differently sometimes and it is important to understand why that is happening and what can be made to adapt - not only on a Landing Page level, but at all levels.
A/B testing is important to help us understand and adapt.
Change, test, measure and see where you can improve and should change.
Given this, we brought to you, today, an eBook by Unbounce on A/B Testing.
Let us know your thoughts: The Ultimate Guide to A/B Testing
by Paulo Bartolomeu
Partner @ Whitekube